It didn't happen overnight.

EXPERIENCE

Associate Brand Manager - Valvoline Global
Oct 2024 - Current + Lexington, KY
- Associate Brand Manager on the US DIY Motor Oil Brand Team. Lead the SEMO and grease portfolios while managing key strategic partnerships, including Concacaf Gold Cup, North America Hendrick Motorsports, and Donut Media collaborations. Drive brand growth and visibility through innovative campaigns and high-impact partnerships.

Marketing Director - Aqua Lily Pad
April 2023 - August 2024 + Remote
- As the Marketing Director of Aqua Lily Pad, I worked directly with company GMs and the President to plan and execute marketing and branding efforts for both Aqua Lily Pad and Wateraft to grow both B2C and B2B divisions.

Marketing Manager - Aqua Lily Pad
Sept 2020 - April 2023 + Remote
- Planned and executed all marketing efforts across various channels including, digital, events, influencer, and more. Helped tell the story and grow the #1 Best Selling Water Mat Brand in North America

Marketing Director - Project 2231
Dec 2016 - July 2020 + Clarksville, TN
- Marketing lead for: The City Forum, The Loading Dock, Miss Lucille's Marketplace and Cafe, The Belle Hollow, and Acme Athletics

Ecommerce Intern - LIDS Sports Group
Feb 2015 - Dec 2015 + Indianapolis, IN
- Performed tasks to increase Ecommerce performance with various Lids owned sites and implemented progressive campaigns with the merchandising and digital marketing department

Marketing and Communications Intern - NACGP
Jan 2016 - May 2016 + Indianapolis, IN
- Executed strategic campaigns to increase membership and brand awareness for the National Association of Charitable Gift Planners

EDUCATION

Butler University – Lacy School of Business
Major - Marketing
Minor - Recording Industry Studies
2012 - 2016

SKILLS

General
Brand Management + Strategy
Marketing Strategy + Campaigns
Product Development, Launches, & Growth
Partnerships + Business Development
Consumer Research
Performance Marketing
Earned Media + Influencer Marketing
E-commerce Management + Growth
Art Direction
Content Creation
KPI Monitoring & Reporting
 
Digital
E-commerce Management + Growth
Front-End Web Design
SEO
Google Ads, Analytics, and Tag Manager
Email Marketing

Print/Outdoor Advertising
Magazine Ads (Copywriting and Creative Direction)
Newspaper Ads (Copywriting and Creative Direction)
Billboards (Copywriting and Creative Direction)
Bus Wrap (Copywriting and Creative Direction)

Miscellaneous 
Music Engineering
Slightly Above Average Tennis Ability
Mediocre Guitar Playing