Aqua Lily Pad
Water Recreation
“The All-American Pad”
Product Marketing
Made in America
As a brand that is proudly made in Elkhart, IN, we wanted to showcase our All-American Pad. We focused this campaign around the 4th of July, an extremely popular lake weekend.
The Most Durable
Aqua Lily Pad’s are known for their durability, so we wanted to create something to fit the rugged theme of our new line of pads.
In the end we introduced a new classic to the product line. It wasn’t just a new colorway - it also hit home with our core demographic.