Aqua Lily Pad
Performance Marketing
Driving Conversions
The e-commerce channel has been an important area for growth for Aqua Lily Pad. See how we reached conversion rates for our pads 39% higher than the industry average with a ROAS of 7.27.
The Goal
In order to combat the shrinking organic demand most outdoor brands were seeing post-pandemic, we implemented a performance marketing strategy. We utilized Google and Metas ad platforms to reach our audience when they were ready to purchase.
The Results
We were able to maintain brand equity and keep prices the same while still driving conversions in states with longer seasons of warm weather. By expanding outside of our bread-and-butter demographic (the Midwest) and crafting ads for a new audience, we utilized a longer selling season to outperform all competitors in the industry. In fact, we increased our market share to close to 70% of the total water mats market in the US.
