Aqua Lily Products
Water Recreation
Targeted Content Creation
Strategy + Creative Direction
Finding Our Demo
When I first arrived at Aqua Lily Products I noticed their lack of prioritization of both up-to-date content, as well as imagery that fit our main demographic.
I knew for us to take a leap forward and be taken more seriously by the families that love and purchase our product we would have to ditch the bikini models, focusing instead on the kids who love and use our product daily.
Photo and video shoots helped reshape our promotional imagery and reinforce the excitement and versatility our products bring to a day on the lake.
