Aqua Lily Pad
Influencer Program
Telling the Story.
In 2023 Aqua Lily Pad called on Freeman Communications to help us get influencers raving about our pads.
The Results
Our influencer program reached an audience of 3.2 million with 5.7 million potential impressions over a six-month period. We worked with more than 30 influencers who provided over 110 posts and stories. E-commerce sales kept pace with spikes from previous years due to Covid.
Retail Goals
As a seller in major retailers, we also partnered with some of our retailer’s best influencers to support their sales and further strengthen our relationship. As a result, we were able to break into Sam’s Club for the first time and drive traffic to Costco’s online listings of our pads.
