Aqua Lily Pad
Retail Partnerships
Aligning with the right brands.
To further our brand equity and market share, Aqua Lily Pad has aligned with large brands that are loved by our target demographic.
The Goal
Aqua Lily Pad had a great product consumers in the Midwest trusted, but our national awareness was quite small. To branch out and keep the brand equity we had established, we partnered with other trustworthy brands to offer co-branded Lily Pads. From national retailers like Bass Pro Shop to well-known boating manufacturers like Bennington Pontoon, every partnership was carefully selected and managed to reach our target audience.
The Result
As a result of these partnerships we were able to:
Increase awareness in our target demographic
Increase market share and drive out several competitors
Improve our brand equity with consumers and potential retail accounts
